LYNX Get Fresh advert
What objects are featured in the ad and what do they suggest?
Snow covered trees, lots of snow and two hills. The two hills and trees are deliberately positioned to appear as breasts.
Where is the ad set?
Somewhere very cold e.g. Antarctica, Russia, Artic circle, we know this because it is mostly pure snow that covers everything
What is the product?
Toiletry, body wash/deodorant
Where is the product placed in the frame?
Bottom right, relatively small
What can you tell about it from the other elements in the ad?
It would be refreshing/cool – have a theme of refreshment
What visual techniques does it involve?
Graphics
Why have these elements been used?
To make the landscape look like female breasts but it also tries to make it look realistic like a photograph.
How has colour been used and what effect does it create?
It uses blue and white primarily to create a cool, calming, refreshing, pure feeling which they want to associate with their product. (Connotation)
How has the ad been lit?
It has been lit from the right hand side to emphasise the shape of the hills and trees through use of shadow.
Where was the camera placed to take the photograph?
From slightly above the hills.
What kind of shot has been used and what effect does this create?
Extreme long shot has been used and this allows everything to fit in thus creating the effect of the hills as breasts.
What is your eye drawn to in the frame and why?
My eye is drawn to the trees, as they are the only 2 objects in the photograph besides the product imagine in the lower right hand side.
Has the image been cropped and if so what might be happening outside the frame?
No and nothing.
Has the image been edited or treated?
The image has been created most likely using image editing software e.g. fireworks or Photoshop.
Has anything been left out or removed if so why?
Any if not all landscape features as this would draw your eye away from the hills and trees and how they are positioned.
Are all elements in the image in focus if not why not?
Yes they are all in focus as they have most likely been created.
Do you notice any other photographic effects used to reproduce the image?
It is very likely that they copied one hill in order to make them both identical.
How does the image fit in with the overall design of the ad?
The design is to create a feeling of freshness using blues and whites and the image is predominately blue and white and so fits in well with the design of the ad. The snow covers everything in the ad, which covers the impurities of the land. Their product might be suggesting it can do the same for your body.
Where is it in relation to the text?
It is where the masthead would normally be found.
How much space does it take up?
It is taking up much of the space of the ad compared to the actual product and selling line of the advert
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